Fresh Psychological Beginnings × Harrigan Creative
Proposal · Aug 2026
Prepared for Dr. Tom · Chicago, Illinois

Everything you’re sitting on, finally working for you.

Your friends have been telling you for ten years. You have the credentials, the languages, the services, and twenty years of court-tested work. What you don’t have is a way for anyone to find it. This is the plan we talked through on Thursday, itemized.

Prepared by
Henry HarriganHarrigan Creative
Covers
Website · Google presence · Local searchattorney outreach: phase two, planned once these are live
One number to remember
$3,000 one-timefirst month of local search free
Terms valid through
August 25, 2026

Where things stand

Right now, Google has almost nothing to show for you.

Search “Fresh Psychological Beginnings” and there’s no Google Business Profile to find. The website went up last week, is still under construction, and the consultation button doesn’t work. Meanwhile the practice itself is the strongest thing on the table: doctoral credentials since 2005, bilingual evaluations five ways, school district contracts, and immigration work that clients pay for in cash the same week.

The gap isn’t your qualifications. It’s that Google has never been told about them. That’s fixable, and the fix is measurable week by week.

0Google Business Profiles for the practice today. You’re invisible on Maps and local search.
87%Share of clicks that go to Google’s top three local results. If you’re not there, you don’t exist.
2Referring attorneys currently driving the immigration work. Strong proof. Thin pipeline.

Findings & Recommendations — What You’re Buying

HC-FPB-0810

Prepared for: Fresh Psychological Beginnings · Attn: Dr. Tom

Starts: with your $1,500 deposit

Monthly services: month-to-month, cancel anytime

One-time · due once, ever

Website rebuild + Google Business Profile setup & verification$1,500 deposit to start · $1,500 balance due only at your sign-off $3,000
Spanish-language versions of the immigration pagesA $500 line, waived. Your bilingual practice deserves both languages from day one. $0 · included

Month one · the free pilot

Managed local search, running live with weekly map reports $0

Month two onward

Managed local searchWeekly ranking maps, daily Google posts, blog content, review system, directory presence$649/mo

Phase two · scoped separately

Attorney referral engineOutreach to immigration attorneys nationwide. We plan this together once the website and Google presence are live and working; details below.separate conversation

The website covers your whole practice: immigration evaluations, neuropsych and school testing, and clinical services each get their own pages, with the immigration side built out deepest because that’s where the growth is. And one thing checked before pricing anything: Illinois licensing law prohibits percentage-based marketing fees for psychologists, so everything here is a flat fee. Your license stays clean and your court reports stay unimpeachable.

No contracts · No lock-in

Scope of work

Two pieces now. One planned next. On purpose.

We’re not doing everything at once, because that’s how marketing money gets wasted. The website and Google presence go first; the attorney outreach gets designed on top of them once they’re live and proving themselves.

Item 01

Website rebuild

In the $3,000 · yours to own

A site for the whole practice, built so every visitor lands somewhere that feels like it was written for them:

  • Separate pages for each service: immigration evaluations (hardship, asylum, U-visa, VAWA), neuropsych and school testing, and clinical services. An attorney with a case and a parent with a question each find their own front door.
  • The immigration pages built deepest: your credentials, turnaround, virtual availability, and what attorneys need to know to refer with confidence.
  • A consultation button that actually works, on every page, wired to your phone and inbox.
  • We start with a homepage mockup. You react, I revise, and nothing else gets built until you say “that feels like me.”
  • Profiles set up in the national evaluator directories and Psychology Today’s immigration filter, where referring attorneys actually look. Any small subscription a directory charges stays in your name, so you keep the profile even if we part ways.
  • You own the domain and the site files. No monthly fee required to keep the site.
Item 02

Google presence + managed local search

First month free · then $649/mo

The piece you asked for first: “get me that Google page.” Then the system that makes it climb:

  • Google Business Profile created and verified, mirrored to the website so Google trusts both.
  • Weekly ranking maps on the keywords that matter (immigration evaluation, bilingual psychologist, neuropsych testing), so you watch your area change color week by week. Same system you saw on the call.
  • Daily Google posts and blog content that teach Google what you do, in English and Spanish both, since the Spanish pages come included in your build. Almost nobody in Chicago is competing for Spanish-language searches in your field. That lane is open.
  • A review system built the right way: steady reviews from the attorneys and colleagues who know your work, at a pace Google trusts. No shortcuts that put a psychologist’s profile at risk.
  • Weekly report to your inbox. You see the same screens I do.

A soft water company in Cincinnati went from invisible to #1 on its money keyword in seven weeks with this exact system. You watched me pull up that map on Thursday.

Phase two

Attorney referral engine

Separate conversation · once the foundation is live

The math you laid out yourself: two attorneys built a $30,000-a-year referral stream, and it took you a year of unreturned emails to land the second one. There are roughly 18,000 immigration attorneys in the country, and reaching them systematically is a real campaign: verified attorney lists, professional email outreach, phone follow-up, meetings booked straight onto your calendar for you to close.

Here’s why it waits, and it’s not a sales trick. Every attorney that outreach touches will look you up before they reply. If they find a half-built site and no Google presence, the campaign is spending money to send people to a closed door. Once your site is live and your map rankings are moving, the same campaign lands on proof instead of promises.

  • When the website is live and the Google presence has a few weeks of momentum, we sit down and plan this properly: targets, message, pace, and pricing.
  • It gets designed around how you landed your current two attorneys, because that’s the playbook that already worked once.
  • Done right and by the book: professional channels only, built to protect your license and your standing with the attorneys it reaches.

Planning note for the virtual side: through the PSYPACT compact, Illinois psychologists can serve clients in about 42 states, Arizona included. A few big ones, California among them, sit outside the compact and need their own approach. Mapping your virtual coverage properly is part of the phase-two conversation.

The free month

Why the first month of local search is on me

Every website I build gets this: the first month of managed local search, free, starting the day your site goes live. The weekly ranking maps show movement inside the first few weeks, and once you watch your own area start changing color, you’ll keep it running yourself. That’s the bet I’m making, and I’d rather make it with my money than ask you to trust a pitch.

If the month ends and you’re not convinced, you cancel, and you still own a new website and a verified Google Business Profile.

One ask in return: when the immigration work takes off, introduce me to a couple of colleagues who are sitting on the same problem you were. That’s worth more to me than the margin on this price.

Timeline

From yes to live

  1. 1

    Design interview — about an hour, virtual

    What the site should say, who it speaks to, what you like visually, how you want people to reach you. You talk, I take notes.

  2. 2

    Homepage mockup, then revisions

    You react to a direction, not a finished site. We loop until you’re 110% happy, and only then does the rest get built. That’s the gate, not a calendar.

  3. 3

    Google Business Profile verified & site live

    Balance due at your sign-off. The free month of local search starts the same day, and your first weekly ranking map lands that week.

  4. 4

    Decide with data, then plan phase two

    Thirty days of maps and reports, then keep what earns its spot. Once the foundation is proving itself, we sit down for the attorney outreach conversation, and it launches from a website that backs up every word.

Terms, plainly

What you’re never signing up for

No contracts

Every monthly service is month-to-month, cancel anytime, each independent of the others. No notice period.

You own it all

The domain, the site files, the Google Business Profile: registered to you, not to me. If you ever walk, you take everything.

Balance at sign-off

$1,500 deposit to begin. The remaining $1,500 is due only when you approve the site. Not before.

License-safe marketing

Every tactic here was checked against Illinois psychologist licensing law, Google’s policies, and FTC review rules before it went on this page. Flat fees only. Your license and your court credibility stay untouchable.

“Time to make it rain.” Your words, at the end of Thursday’s call.

Pick a day for the design interview and this is moving the same week. You don’t have to lift a finger beyond that hour. You told me that’s the point.

Or call or text me. You’ve got my number.

Henry Harrigan

Harrigan Creative · Urbana, Ohio

henry@harrigancreative.com